Track 1
Collectibles Cash Now
TCGPlayer/Whatnot sellers you know personally. Low CAC, high trust. Close fast.
The Math Close
Do this live using their actual numbers. Never use hypotheticals if you have theirs.
Example — Seller doing $12,000/month on TCGPlayer
Monthly TCGPlayer volume$12,000
Platform fee (~10% effective rate)— $1,200/month
Annual bleed to platform— $14,400/year
Customer data they own after all that$0
Shopify transaction fee2.9%
Immediate margin recovery~7–10%
Year-one savings potential$8,400–$14,400
The question Ed asks first: "How much did you do on TCGPlayer last month?" — then runs this math live. That IS the close. Not features. Not deliverables. The math.
Outreach Script
Text / DM — Warm Leads
"Hey [name], been thinking about you — I'm working with a team now that helps TCGPlayer/Whatnot sellers build their own stores and stop bleeding margin to the platforms. We just finished two builds and the results are solid. Got 20 minutes this week? Not a pitch — just want to show you the math."
The Benchmark (Use in Every Demo)
lostboycomics.com — SimilarWeb Nov 2025–Jan 2026
Total visits (3 months)148,893
Monthly visits~50,000 & growing MoM
Mobile traffic share88.71%
Bounce rate64.61% — not converting
Email share of traffic0.02% — almost no backend
The line: "This store gets 50,000 visits a month with almost no email system. They're leaving thousands on the table every month. That's exactly what we fix — and we have two builds live doing just that."
The Offer
Setup · One-Time
$4,000–$6,000 one-time
- Shopify store built on proven template
- Direct checkout system
- Email capture (first-order incentive)
- Abandoned cart sequence (3 emails)
- Post-purchase upsell flow
- 30/60/90-day reactivation flow
- Offer bundling (2–3 bundle SKUs)
- Analytics setup · Delivered in 30 days
Retainer · Monthly
$1,500–$2,500 /month · 6-month minimum
- Monthly email campaigns
- Offer testing + CRO optimization
- Analytics + revenue reporting
- Backend monetization strategy
No build without retainer. They sign both or they don't sign.
Track 2
Barbers Volume Engine
Independent barbers, SoCal. Oceanside to Carlsbad to start. High density, fast deployment, scalable volume.
CRITICAL: Run qualification questions BEFORE any barber math. The pitch changes entirely based on capacity. Never lead with numbers before you know their situation.
The Math Close — Three Scenarios
Scenario A — Has open capacity (under ~35 cuts/week) — LEAD WITH THIS
Current: 30 cuts/week x $50$6,000/month
Add 4–5 cuts/week (filling dead slots)+$860–$1,075/month
Recover 2 lost no-shows/week+$430/month
Conservative lift (either lever, not both)+$800–$1,100/month
Retainer cost$1,500/month
Break-even at 50% liftMonth 1
Scenario B — Near capacity (40+ cuts/week) — SHIFT THE PITCH
Volume pitchDON'T USE — no open slots
Shift toTicket increase + package bundling
Add $10 avg ticket on 40 cuts/week+$400–$600/month
Membership/package modelPredictable MRR for them too
Scenario C — Shop Owner (Chair Rental) — DIFFERENT PITCH
6 chairs x $300/week rent$7,740/month gross
1 empty chair for a month— $1,290/month lost
Pitch angleFill chairs + retain barbers
Filling one empty chairCovers retainer + profit
Flexible opener when you don't have numbers yet: "Most barbers I talk to are losing $400–$1,000 per month between no-shows and clients who don't rebook. Let's figure out what yours actually is."
The Clean Pitch Script (After Qualification)
Barber with open capacity
"You're doing 30 cuts a week at $50 — that's $6K a month. If we either add 4–5 cuts a week by filling your dead slots, or recover just 2 lost no-shows per week, that's $800 to $1,100 extra per month. Your retainer is $1,500. If we get even half that lift in month one, you're nearly break-even. Month two and three is where it compounds."
Outreach Scripts
Cold DM / Text
"Hey [name], I help barbers in [city] fill more chairs and reduce no-shows using automated booking systems. Most guys I talk to are losing $500–$1,000/month just from no-shows and clients who don't rebook. Got 15 minutes this week? No obligation — just the math."
Walk-In Opener
"Quick question — how are you handling rebooking right now? Are clients just hitting you up when they need a cut, or do you have something that brings them back automatically?"
[Let them answer. Then:]
"That's exactly what we fix. Got 15 minutes sometime this week?"
The Offer
Setup · One-Time
$4,000–$6,000 one-time
- Conversion-focused landing page (mobile-first)
- Booksy integration + optimization
- SMS reminders (24hr + 2hr before appointment)
- No-show reactivation flow (48hr after missed)
- 30-day lapsed client reactivation
- 60-day win-back campaign
- Review automation (post-appointment)
- Referral system + offer bundling
- Deployed in 21–30 days
Retainer · Monthly
$1,250–$1,750 /month · 6-month minimum
- Monthly reactivation campaigns
- Offer testing + booking analytics
- Ongoing CRO optimization
No build without retainer. Same rule as collectibles. No exceptions.
"First in your city" is a feature, not a weakness. "You'd be the only barber in Carlsbad with this system right now. That's a real competitive advantage."
Weekly Barber Targets
Week 1
Build 50-shop list. DM/text 25. Book 5 calls.
Week 2
Run 5–8 demos. Close 1–2. Collect payment.
Week 3
Repeat with optimized script. Close 1–2 more.
Week 4
Evaluate. Report data. Adjust what isn't converting.
When They Push Back
Objection Handling
The four objections you'll hear in 90% of calls. Know these before your first demo.
"That's a lot of money upfront."
"I hear that. But you're already paying that money — it's just going to TCGPlayer or going out the door in no-shows. We're redirecting it into a system you own. The setup pays for itself when the margin recovery kicks in. You're not spending more, you're stopping the bleed."
"I'm not sure I need this / I already have a website."
"Having a website and having a revenue system are two different things. A website is a brochure. What we build is a backend that captures customers, keeps them, and reactivates them automatically. The question isn't whether you have a site — it's whether your site is working for you while you sleep."
"Can I just do the setup and see how it goes before committing to the retainer?"
"We don't do it that way — and this actually protects you. The build without backend management is just infrastructure sitting idle. The retainer is what activates it and makes it compound. We've built this to work as one system. Both parts, or neither — that's how we guarantee the result."
"I need to think about it / talk to my partner."
"Totally fair. What specifically do you want to think through? I'd rather answer it now so you're not sitting with an open question." [If they have a real objection it comes out here. If stalling:] "We only take one more client this month. Should I hold your spot while you talk to your partner?"